Hélas Summer 2025 Collection
by Adriano Batista
For its Summer 2025 collection, Hélas ditches perfection in favor of something far more real: unfiltered, everyday joy. The brand’s new lookbook doesn’t feature staged poses or forced smiles, instead, they capture the lively, messy energy of a shared meal with friends and family. Kids play with their food, adults laugh with their hands full, and the whole scene feels warm, familiar, and completely unscripted.
This is about the kind of moments that actually matter, where the clothes are just part of the background, comfortable enough to forget about, yet still quietly stylish. Hélas leans into that idea, offering pieces meant for real life, not just appearances.
The message is simple: life isn’t polished, and that’s what makes it worth living. The collection reflects that spirit: easy, uncomplicated, and made for people who’d rather enjoy the moment than worry about keeping things tidy.
Check it out below:
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