Hélas Summer 2025 Collection
by Adriano Batista
For its Summer 2025 collection, Hélas ditches perfection in favor of something far more real: unfiltered, everyday joy. The brand’s new lookbook doesn’t feature staged poses or forced smiles, instead, they capture the lively, messy energy of a shared meal with friends and family. Kids play with their food, adults laugh with their hands full, and the whole scene feels warm, familiar, and completely unscripted.
This is about the kind of moments that actually matter, where the clothes are just part of the background, comfortable enough to forget about, yet still quietly stylish. Hélas leans into that idea, offering pieces meant for real life, not just appearances.
The message is simple: life isn’t polished, and that’s what makes it worth living. The collection reflects that spirit: easy, uncomplicated, and made for people who’d rather enjoy the moment than worry about keeping things tidy.
Check it out below:
Saint Laurent’s “An Ordinary Day”: Seeing the Everyday Through Martin Parr’s Lens
Seasonal Depression
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
Maison Valentino has unveiled its latest campaign for Chinese Valentine’s Day, falling on August 29 this year.
Photographer Manuel Cardozo was on the ground, snapping exclusive shots of the looks, the vibes, and the unstoppable energy of WHOLE 2025.
Designed in Venice Beach by Eli Russell Linnetz, the ERL Flip Flop combines technical precision with the brand’s signature laid-back audacity.
From hypnotic sex club dancefloors to melancholic club bangers, flirty800 (aka Harley) isn’t just spinning tracks, he’s warping realities.
This season, the brand looks back to its roots, drawing inspiration from the Palais-Royal, home to its first café.
Nothing has entered the over-ear headphone space with Headphone (1), a pair designed to catch the eye and satisfy the ears.
Simone Baggio and Luca Borsi photographed by Fabrizio Martelli and styled by Giorgia Devalle, in exclusive for Fucking Young! Online.
