Hélas‘ Fall 2024 Collection is all about capturing the carefree spirit of university life. This season, the brand takes us on a nostalgic trip, blending the rebellious “school dropout” attitude with classic collegiate aesthetics.

Think bold graphics splashed across preppy silhouettes. Think vintage vibes that evoke memories of VHS tapes, vinyl records, and forging lifelong friendships. Comfort, of course, remains a Hélas staple, with relaxed fits and premium materials ensuring you look and feel your coolest.

The campaign, shot by Jedi Zhou in Shanghai and featuring Hélas skater Kyle Ke, perfectly captures the essence of 90s and 2000s university culture. The dreamy throwback shoot takes place in a Shanghai skate room – a mix of USA and China influences, with a campus vibe and all the coolest old-school gear you can imagine.

Check it out below: