Hector & Ajax: Ethical Luxury Meets Second Skin Feel
by Fucking Young!
What do you get when you mix ancient Greek legends, modern technology, and vibrant colors? The answer is Hector & Ajax, a brand that celebrates the diversity and beauty of masculinity in all its forms.
The story behind the brand is rooted in Homer’s epic, The Iliad, which narrates the epic war between the Greeks and the Trojans. Among the many heroes and villains, two stand out: Hector and Ajax. Their myth represents the transcending force of true courage, tenacity, strength of body, and worth of mind. It also reminds us to be brave, grow out of our comfort zones, seek out a challenge that rings true, and as phrased in the Iliad: “Demand the fight”.
The philosophy behind the brand is based on the idea that masculinity is not a monolithic concept, but a spectrum that encompasses different qualities, expressions, and identities. Hector & Ajax aims to celebrate this diversity by creating garments that reflect the personality and preferences of each individual. The brand does not conform to the stereotypes or norms of what men should wear, but rather encourages them to explore their own style and embrace their uniqueness.
Hector & Ajax offers lightweight luxury apparel that fits and feels like a second skin. The garments are made from beech tree cellulose, a natural and renewable resource that produces fabrics soft as silk, yet robust and highly elastic. The production process is genuinely sustainable, using 20 times less water than cotton and recycling over 99.5% of the chemicals used. The garments are also breathable, moisture-wicking, and odour-resistant, making them ideal for any occasion.
The design behind the brand is inspired by the Greek symbolic heritage and the timeless varsity style. The garments feature bold colors, lean lines, and refined minimalism. The colors are not random but carefully chosen. For example, red symbolizes passion and energy, blue symbolizes calmness and wisdom, and yellow symbolizes optimism and joy.
Check out below the images starring Iasonas Laios dressed in the new Hector & Ajax capsule collection, photographed by Joey Leo and styled by Marko Cerketa:
How Nike’s New Air Max Dn Revolutionizes Cushioning Technology
GUNTHER Fall/Winter 2024
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
