Macaulay Culkin has been the face of the holiday season since 1990. This November, Culkin is back in action offering his hilarious and mischievous point of view on the seasonal festivities.
Happy Sockschallenges you to be Naughty or Nice this holiday season with a playful campaign starring Macaulay Culkin launching today. Renowned as the leading actor of the successful Home Alone, Culkin is synonymous with festive shenanigans and holiday pranks. The Swedish lifestyle brand which is known for its passion for fun brings his antics to life with a campaign that would bring cheer to even the grumpiest Scrooge.
“It’s not really the holidays unless there are socks under the tree, and Macaulay is on the TV screen. So we put the two together creating this weird and wonderful seasonal delight!“ Viktor Tell, Co-Founder & Creative Director of Happy Socks.
“Both Happy Socks and I have really good taste in spokesman. But yeah, Christmas is my time of year. I get recognized 10x more between the months of November and January. I have no idea why!” – Macaulay Culkin
As a special under-the-tree treat, Culkin has worked closely with Happy Socks’ design team to create three very special designs. A wink to BunnyEars, Culkin’s satirical pop-culture website, and podcast, the designs feature fluffy and funny bunnies lounging in sun chairs, sinking their teeth into candy canes, and posing for a surreal portrait. Traditional with a twist, Culkin’s patterns are a distinctive and quirky selection of holiday styles, available in a special edition 3-pack gift box.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
