Macaulay Culkin has been the face of the holiday season since 1990. This November, Culkin is back in action offering his hilarious and mischievous point of view on the seasonal festivities.
Happy Sockschallenges you to be Naughty or Nice this holiday season with a playful campaign starring Macaulay Culkin launching today. Renowned as the leading actor of the successful Home Alone, Culkin is synonymous with festive shenanigans and holiday pranks. The Swedish lifestyle brand which is known for its passion for fun brings his antics to life with a campaign that would bring cheer to even the grumpiest Scrooge.
“It’s not really the holidays unless there are socks under the tree, and Macaulay is on the TV screen. So we put the two together creating this weird and wonderful seasonal delight!“ Viktor Tell, Co-Founder & Creative Director of Happy Socks.
“Both Happy Socks and I have really good taste in spokesman. But yeah, Christmas is my time of year. I get recognized 10x more between the months of November and January. I have no idea why!” – Macaulay Culkin
As a special under-the-tree treat, Culkin has worked closely with Happy Socks’ design team to create three very special designs. A wink to BunnyEars, Culkin’s satirical pop-culture website, and podcast, the designs feature fluffy and funny bunnies lounging in sun chairs, sinking their teeth into candy canes, and posing for a surreal portrait. Traditional with a twist, Culkin’s patterns are a distinctive and quirky selection of holiday styles, available in a special edition 3-pack gift box.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
