Guess which man has become the star of the latest Fenty Skin campaign?
by Gabriel Córdoba Acosta
A$AP Rocky! It wasn’t a difficult question, right? In fact, it was one of those questions that you don’t even need to answer, because the reply goes without saying. So yes, American rapper Asap Rocky is the new face of Lux Balm from Fenty Skin by Rihanna.
The ad spot, whose soundtrack is Asap’s latest single (RIOT) produced by Pharrell, has been announced through the beauty brand’s official instagram profile and in it Rocky is seen holding the product, which is characterized by having extracts of Barbados cherries, vitamin E + shea butter, and above all by the rapid hydration it generates, especially for those who have dry lips.
Will Fenty Skin Lux Balm be the brand’s new must-have? Probably yes. For those who are curious to try it, you can already purchase it through the Sephora, Kohls and Fenty Skin websites.
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