GUESS JEANS Plants Its Flag in Tokyo With a Cultural Celebration
by Adriano Batista
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district. The four-story space, designed by Hiroshi Fujiwara of Fragment Design, sits in Jingūmae, just steps from Omotesando Hills and the iconic Cat Street. This is a full-scale cultural takeover, orchestrated by Nicolai Marciano, GUESS JEANS’ Director of New Business.
To mark the occasion, the brand launched a series of events combining fashion, art, and music. The centerpiece is The Next 40 Years of Denim, a traveling exhibition now housed in the Yodobashi Building near Harajuku Station. The immersive showcase traces GUESS JEANS’ legacy (past, present, and future) with private tours for press and notable guests like Korean actor Park Seo Jun, rapper Zico, and dancer Reo Sano.
Collaboration is key to the brand’s Tokyo debut. VERDY, the influential Japanese designer, curated a basement pop-up called Gift Shop with Friends, featuring exclusive items made with local brands.
The celebrations peaked with a flagship opening event on July 3, followed by a massive public party at ZEROTOKYO. Free and open to all, the night featured performances by Loco, Coogie, Monyhorse, and Larry June.
Check it out below:
WHOLE Festival Returns for a Queer Utopia in the Iron City!
Les Benjamins Drops New Tennis Collection
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Luxury house TOM FORD, creatively directed by Haider Ackermann, presented its Spring/Summer 2026 collection at Paris Fashion Week.
For its Spring/Summer 2026 collection, Casablanca finds its rhythm in house music.
Eli Tuia, Santan and Tyler Matthews at People Agency shot by Abhishek Gambhir and styled by Coco Poco Loco, in exclusive for Fucking Young! Online.
Magma’s third edition is called “Archive of the Future.” It brings together twenty-five artists, writers, and composers.
For its ninth collection, Fear of God looks to baseball. This is not just a theme, but a core part of the brand’s vision.
For its Spring/Summer 2026 collection, KSENIASCHNAIDER makes its London Fashion Week debut.
Hugo Gonzalez, Sebastián Terranova, Miquel Villena and Nil Frago shot by Carlos Venegas and styled by Magda Rodriguez, in exclusive for Fucking Young! Online.
This season, Mr P. is telling a story with dogs. Their new campaign, “Man’s Best Friend,” focuses on four creative men and their pets.
Camper has reopened its main store in Barcelona. Located in the Eixample district, the space was redesigned by local designer Max Enrich.
BERSHKA and RAL7000Studio have released the second part of their collaborative project, OUT OF CORE.
The Julian Zigerli and Soeder collaboration returns with a set of two bar soaps.
The tasteful experimentation of the whole collection leaves no reason to look away.
On a rainy Friday afternoon in Milan, as Fashion Week unfolded with its familiar rhythm, SUNNEI once again proved that its vision operates on a different plane.
Filson, known for its waxed canvas and wool, and Wrangler, rooted in the legacy of Western denim, have created a ten-piece capsule collection
From September 29th to October 6th, the venue FVTVR presents a series of events that mix music, fashion, and performance.
The Spanish footwear label — known for its timeless sneakers and its cult following across generations — officially landed in Barcelona with the opening of its very first flagship store.
Humble, curious, and quietly determined, Hugo Diego Garcia is carving out his own space in cinema, one bold and unexpected move at a time.
Carhartt WIP has collaborated with Solovair to create three exclusive leather styles.
Daniel Simmons presents a Fall/Winter 2025 collection where heritage workwear meets modern refinement.
Misci’s Summer 2026 campaign is a question brought to life. The brand continues to explore a compelling idea: who would Tieta, the iconic character from Jorge Amado’s work, be today?
The cat is back. PUMA has teamed up with RIPNDIP for a second time, and their mascot, Lord Nermal, is once again at the center of the chaos.
A-POC Able Issey Miyake is preparing a special exhibition in Paris, timed with the Art Basel fair.
Octavio Demarchi at SUNMODELS photographed and styled by Tiago Greco Palacios, in exclusive for Fucking Young! Online.
ERL, the label of designer Eli Russell Linnetz, is marking its fifth anniversary with a new version of its signature shoe.
The Spring/Summer 2026 collection of JAREL ZHANG, titled Silent Accord, imagines a dialogue between the civilizations of Earth and those that might exist beyond our sky.
Federico Cina’s Spring/Summer 2026 collection, “Sottovoce,” is an invitation to see the everyday with new eyes.
PIET’s “Farmers League II” collection continues a story told in clothing, exploring the space where football culture and Brazilian streetwear meet.
