In the second chapter of the Gucci Valigeria campaign, the actor and global ambassador of the brand, Jungjae Lee, embarks on a journey to the place where the story of the House began: the Savoy Hotel. It was precisely at this historic London hotel where a young Guccio Gucci, working as a bellboy while observing the international jet set in the lobby, found the inspiration to create his own luggage workshop upon his return to Florence.
Armed with iconic designs, Jungjae Lee explores this historic location while revealing how the House has expanded its original vision of crafting clever luggage designs throughout its 102-year history. He can be seen in front of the iconic sign of the Savoy Hotel, as well as inside the emblematic Royal Suite by Gucci, currently adorned with pieces from the Gucci Décor collection. This exploration not only showcases the House’s past but also its present, reflecting how its founding narrative remains alive today in the Gucci Valigeria collection. The visuals display designs from the Gucci Savoy line, paying homage to the hotel’s significance in Gucci’s history, as well as the new selection of Gucci Porter aluminum suitcases adorned with the GG monogram and the iconic House’s tri-stripe. These suitcases were created in collaboration with FPM Milano, among which the emblematic Bank rigid-wheel suitcase, a classic from the Italian luxury luggage manufacturer, stands out.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
