Gucci’s latest Fall/Winter 2024 menswear campaign, directed by Sabato De Sarno, showcases a diverse group of models who bring their own flair to the collection. Shot by David Sims, the campaign highlights the beauty of personal style and the stories behind each look.
The collection moves away from the idea of fashion as a uniform and instead celebrates the freedom to express oneself. It features a mix of familiar faces like Clément Chabernaud and George Barnett, who have graced runways in the past, alongside new models. Together, they share their personal tales through fashion, making the campaign relatable and inspiring.
Each model’s interpretation of the collection adds a layer of depth, making it a colorful display of self-expression.
Check it out below:
Creative direction: Sabato De Sarno
Art direction: Riccardo Zanola
Direction: Thibault Della Gaspera
Photography: David Sims
Styling: Alastair McKimm
Makeup: Lucia Pieroni
Hair: Duffy
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