Until September 17th, in conjunction with Milano Design Week, Gucci will open a very special temporary store in Milan, at Via Manzoni 19: a space where the fairy tale comes true. The store is Gucci’s bet on traditional Italian stationery, full of unexpected surprises and suspended in a fantasy setting. True to the ‘room of curiosities’ inspiration that underlies the entire Gucci Lifestyle collection, creative director Alessandro Michele envisioned Gucci Cartoleria as a traditional shop and as an enchanted hideaway: around every corner there is a spell waiting to be discovered, transforming it into a place to explore and examine. Visitors can find flying notebooks, chess boards that play with themselves, enchanted objects, endless bookcases, micro-apartments for mice with Gucci furniture. It is Lifestyle, of course, but not what you usually imagine.
In perfect harmony with the spirit of the collection, the campaign to celebrate its launch reveals dreamlike images where wonders and enchantments reign. The photographs and video were taken by Max Siedentopf in Tuscany, at Castello Sonnino, a 16th-century fortress built by the Medici family. As if by magic, everything is transported to a fluid universe, where nothing is what it seems and unpredictable eccentricities can appear anywhere. Notebooks flutter like birds, pencils sprout like flowers, pencil boxes turn into volcanoes that in their eruption spew out clouds of vibrantly colored smoke; reflections and visual distortions make one doubt whether what one sees is real or not. The pastimes materialize in a dream world in which the houses of cards acquire an enormous size, and the games of backgammon are interrupted by a parade of snails. Everything is upside down and turned upside down like in Alice in Wonderland: the bedtime ritual takes place outdoors in green meadows with pajamas, pillows, eye masks and slippers printed in the beloved Gucci designs. In this lyrical and fascinating atmosphere, viewers cross the threshold into another dimension.
The Lifestyle collection will also be available starting September 10 at select Gucci boutiques and on Gucci.com.
Oliver Sim teams up again with Bullion (Nathan Jenkins), who was behind the previous single “Obsession,” to deliver an electro-pop track that feels both playful and deeply personal.
What connects the craft of Puglia to the design language of Copenhagen? The answer, much like a good meal, lies in the ingredients and the care put into it.
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
