Some fashion houses prefer to focus on the more distant future, while others like Gucci prefer to do so in the near one. As for the latter, the Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg, and inspired by the charm of things Italian.
The house’s latest release hits the industry news to pay homage in style to the summer season, when time slows down, colours darken, and the pace of everyday life gives way to a rootedness brimming with possibility. All this and more can be seen in the images and video that make up the portfolio sent by the company. The video was directed by Rubberband.
And, in addition to paying homage to summer, this campaign also serves as a way of presenting its new iterations of Gucci Softbit, the GG Marmont and the Bamboo 1947 bags; new footwear models like the Gigi loafers and Gucci Re-Web sneakers; and accessories like sunglasses and jewellery.
Ready to head into summer?
Check out images from the “Gucci Lido” campaign below:
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
