Gucci unveiled its Epilogue campaign photographed by Alec Soth and filmed by Damiano and Fabio D’Innocenzo.

“Epilogue is the final act of the fairy tale which recounts the story of leaving behind fashion’s old rules, the third part in a series that began with Gucci The Ritual show where he celebrated the ritual of the fashion show, continued with the Ritual campaign where the models created their own images, and concludes with this new collection, worn by those who designed it.”