Gucci is a party and everyone is invited! For its Cruise 2020 campaign titled “ComeAsYouAre_RSVP”, Gucci unveiled a new video directed by Harmony Korine with creative direction by Alessandro Michele and art direction by Christopher Simmonds, featuring Gucci Mane, Sienna Miller, and Iggy Pop.
Inclusive uninhibited hedonism culminates in a party at a Roman villa with diverse characters as guests, epitomizing Gucci’s spirit according to Alessandro Michele.
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Casablanca’s Fall/Winter 2026 campaign shifts its focus from mythology to lived experience, shot on location in Cairo by photographer Theo Liu.
PUMA has joined forces with Japanese brand noir kei ninomiya to transform the Speedcat into a sculptural exploration of craftsmanship and form.
UD Ibiza has announced a multi-year partnership with Brain Dead, making the Los Angeles-based brand the club’s Official Technical Sponsor starting from the 2026/27 season.
PUMA and SAYSKY have unveiled Back to Business, the final chapter of their collaboration, built around the mindset of runners who carry the sport into every part of their day.
C2H4, the menswear brand based between Los Angeles and Shanghai, has launched the FW26 extension of its 012 Collection, adding new seasonal styles to its annual release.
Levi’s has launched Keep It Loose, a new campaign starring global pop star ROSÉ and current NBA MVP Shai Gilgeous-Alexander.
Orb has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance oil that captures the feeling of a day on O’ahu’s North Shore.
Moving between the raw energy of Berlin’s underground and pop, Luca Eck embraces fluidity as a creative force, refusing to fit neatly into just one box.
Gant has announced an exclusive, multi-season partnership with Yale University, celebrating the shared legacy of Ivy League American style.
Tim Weller at GUYS Management photographed by Marco Malingambi and styled by Hugo Armas, in exclusive for Fucking Young! Online.
Dsquared2 has unveiled its new advertising campaign, Back to the Roots, a photographic journey into the origins of Dean and Dan Caten.
Chance Embry photographed in Milan by Nico Quinteros, in an exclusive for Fucking Young! Online.
PUMA and Porsche have revived one of the most recognisable patterns in automotive design, and this time it has moved far beyond the seats.
Bershka has opened its first U.S. store at Aventura Mall in Miami, marking the brand’s physical arrival in a major fashion market.
Champion has announced a global partnership with V of BTS, introducing the internationally acclaimed artist as the face of its new True Champion campaign.
Egyptian pop artist TUL8TE has released the official visualizer for “Haneish,” featuring Palestinian-Chilean singer Elyanna.
KIDILL and Umbro have linked up for a second time, bringing a unisex “Wizard” tracksuit into KIDILL’s Fall/Winter 2026 “Heaven” collection.
Wood Wood has unveiled the campaign for its Fall/Winter 2026 collection, Field Studies, leaving the city behind and heading into the Nordic Highlands.
Somewhere between long flights and the first set, the baggage begins to loosen its grip.
The fourth chapter of dunhill’s Heritage in Motion series turns to the Driving Jacket, a modern expression of the leather garments Alfred Dunhill developed for the earliest motorists.
Actor William Franklyn-Miller photographed by Michiel Meewis and styled by Gregory Russill, for the cover story of Fucking Young!’s TRANSPARENCY issue.
Cui Jiahao photographed by Mercury Studio and styled by Itsuki, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite Beijing presents a photography exhibition by Chinese artist No.223 (Lin Zhipeng), curated by Anthony Vaccarello, on view from 6 August to 11 September in celebration of Qixi.
Stone Island has launched The Calm and the Chaos, a new creative project that examines the hardcore and metalcore scenes through the communities that have kept them alive across generations.
Pantalon and designer Mikael Muradian have teamed up on a collaboration that started the way the best ones do: by chance on the streets of New York.
Moncler has introduced the CityTrek, a sneaker that draws on vintage trail designs and the brand’s outdoor expertise, reimagined for the city.
Barry Brandon, founder of ICONIQA, discusses queer community building, nightlife as activism, the limits of allyship, and creating spaces of radical self-expression in Barcelona and beyond.
Polo Club has unveiled its Fall/Winter 2026 collection, Classic Beats, built around the idea that some things never go out of style.
PUMA has introduced a new version of the Suede, this time with an all-over dot print that plays with one of pop culture’s most enduring motifs.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
