Gucci is a party and everyone is invited! For its Cruise 2020 campaign titled “ComeAsYouAre_RSVP”, Gucci unveiled a new video directed by Harmony Korine with creative direction by Alessandro Michele and art direction by Christopher Simmonds, featuring Gucci Mane, Sienna Miller, and ‪Iggy Pop.

Inclusive uninhibited hedonism culminates in a party at a Roman villa with diverse characters as guests, epitomizing Gucci’s spirit according to Alessandro Michele.