GR10K Collaborates With FACTORY900 For First Eyewear Collection
by Adriano Batista
GR10K has launched its first eyewear collection, created in partnership with FACTORY900. The collection takes two silhouettes from the Japanese eyewear manufacturer and reimagines them, blending classic and contemporary styles. The result is a unisex line of glasses made in Japan, featuring 100% anti-UV contrasting lenses and a three-dimensional, aerodynamic design. Each piece is crafted from thick sheets of Japanese cellulose acetate, ensuring both durability and a refined finish.
The campaign for the collection draws inspiration from the clean, object-focused style of 2000s video game console advertisements. Check it out below:
The eyewear collection will be available starting February 25th on GR10K’s website and in select retail stores.
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