Good Man Brand, the menswear and footwear label founded by Super Bowl champion Russell Wilson, has unveiled its most sustainable sneaker yet—The Halo. Designed to merge style with eco-conscious innovation, the sneaker introduces a fully biodegradable sole developed in partnership with Balena, a leader in compostable and recyclable materials. This marks the first time Balena’s cutting-edge BioCir® Flex technology has been used in men’s footwear, setting a new standard for sustainable sneakers.

Available in black and white, the Halo is a modern take on the classic court shoe, handcrafted in Europe with vegan leather alternatives that prioritize durability without animal products. The black version features GrapeSkin® leather, made from 42% repurposed grape skins, stalks, and seeds, while the white model uses a bio-based vegan leather.

The real breakthrough lies in the sole. Unlike traditional rubber or plastic, Balena’s BioCir® Flex is fully compostable and recyclable, offering the same flexibility and shock absorption as conventional materials—but without the environmental toll. Even the laces are made from OEKO-TEX® certified cotton, ensuring no harmful chemicals are used.

“Sustainability is more than a buzzword—it’s a responsibility,” says Therese Hayes, CEO and Chief Sustainability Officer of Good Man Brand. “The Halo proves that fashion-forward design and sustainability can go hand in hand.”

To close the loop, Good Man Brand is developing a take-back program, set to launch in Spring 2025, allowing worn sneakers to be recycled or composted rather than ending up in landfills.

Check out The Halo sneaker below:

 

The Halo is now available exclusively on Good Man Brand’s website.