Givenchy Sets Sail for Sardinia With a Pop-Up in Porto Cervo
by Adriano Batista
Givenchy is bringing a touch of Riviera flair to Sardinia this summer with a brand new pop-up store at the Porto Cervo Waterfront.
Imagine a luxurious beach cabana come to life – that’s the vibe for this pop-up, dedicated to their Givenchy Plage collection. Inspired by the relaxed elegance of the French Riviera, the collection channels the spirit of Hubert de Givenchy’s summer home.
Step inside and discover a playful mix of textures: sleek concrete floors meet natural raffia walls adorned with the brand’s signature 4G motif. Brushed silver furniture and aqua ceramic accents add a touch of modern luxury, while flowing curtains and a draped ceiling evoke a sense of breezy sophistication.
The collection itself is a celebration of summer style, featuring bold silhouettes, breezy fabrics, and a touch of nautical flair. Givenchy reimagines archival beachwear designs with modern cuts, featuring French linens, playful lemon grove prints, and stripes reminiscent of the French coast. Accessorize your poolside look with statement pieces like the raffia basket bag with contrasting leather details, the soft raffia G-Tote shopper, or the iconic Marshmallow wedge sandals.
For men, the focus is on effortless elegance with Provençal linen trousers, lemon-printed shirts, and lightweight staples in linen, Japanese seersucker, and striped organic silk. An exclusive “Le Clos 52” t-shirt – a nod to Givenchy’s estate and founding year – offers a unique souvenir.
Pop by the adjacent Nikki Beach Bar & Lounge, where you can sip on bespoke Givenchy cocktails served by staff in House-designed uniforms.
The Porto Cervo pop-up runs until September 8th, 2024.
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