Gentle Monster introduces its first optical collection and campaign, titled, ‘GENTLE’, shot by Dutch photographer Ari Versluis, it delves into the concept of identity, as boundaries blur between brand and individual.

‘GENTLE’ questions the concept of identity, a blank space of endless possibilities, fostering diversity and inclusivity through synergy between ‘GENTLE’ and the individual. The campaign presents twelve unique characters: artists, models, and Influencers with their own unique expression of their current lifestyle and aspirations. The imagery depicts each person within the context of a blank space of endless possibility.

The optical line launches worldwide on September 10th 2021, online and at Gentle Monster flagships, offering fifteen handcrafted styles within a collection of sixty frames in various color iterations, and transition lenses.

Take a look at the campaign below: