“RAW is not a noun, RAW is a verb“, said G-Star’s new co-owner and Head of Imagination, Pharrell Williams, when asked about the meaning of raw. For the first time in the brand’s history, G-Star RAW is stepping beyond the product to present the question: “What is RAW?”
To answer the question, the G-Star Fall/Winter ‘16 campaign tells the story of what exists beneath the surface of the brand itself: the people that make it, their craft, and the spaces they occupy. This story and subsequent metaphoric journey through the world of G-Star is portrayed through the RAW Family Portrait. The formation within the portrait emphasizes the brand’s belief in equality and team effort. By stripping back what’s on the outside to uncover what lies beneath – this is raw.
The Family Portrait is just one part of a multilayered campaign, which is also comprised of a film that highlights the design process taking place at the G-Star headquarters in Amsterdam, and a series of digital shorts which tell the stories of the brand’s product engineering process, obsession with 3D-denim construction, commitment to sustainable innovation, and more.
Throughout all the seasonal campaign assets, it becomes quite clear: the real meaning of raw is a personal sentiment that cannot be explained, it has to be felt to be understood.
“I am deeply honored to take on the role as Creative Director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
The collection developed with COS represents the evolution of Yeboah, fusing each brand’s unique creative language and drawing on designs that emerged from formative experiences in the life of founder Reece Yeboah.
Presented in the Berliner Rathaus, a breathtaking setting, and in front of a large number of guests, the brand founded in 2019 by designer Rosa Marga Dahl, unveiled its FW23 line, in which it explored forgotten histories that we find in the form of artifacts every day.
Max Kobosil, the founder of 44 LABEL GROUP, organized a rave in Paris during fashion week to celebrate the launch of his brand’s new Fall/Winter 2023 collection.
Japanese designer Nigo and Kenzo welcomed a start-studded crowd last Friday to their fashion show and after-party during Paris Fashion Week including a live performance by Lil Baby.
Designed by Scott Ramon Seguro Mescudi, also known as Kid Cudi, Members Of The Rage is a
Ready-To-Wear collection for outsiders everywhere, designed in Los Angeles and Made In Italy.
Titled “Homme Fatal”, ARTURO OBEGERO’s FW23 collection takes inspiration from the infamous female archetype and redefines it as a seductive and magnetic man who does not cause danger.
Inspired by the world of The Simpsons, this fun and functional collection from EASTPAK features many of the show’s characters in a mix of layered and all-over prints in 7 different styles.
SYSTEM STUDIOS Fall/Winter 2023 collection was built under the concept of “Returning Legacy,” looking back at the 32 years of its history and refocusing on the essence of the brand.
This season LES BENJAMINS casts its eye on the pre-existing notions of Earth and
its far-flung locales into something more abstract and aesthetically distant.
2023 is set to be the year of menswear at Christian Louboutin, with standout styles that promise to take the modern man’s wardrobe in a bold new direction.
Photographer Alexánder C. Luque brings us a selection of the best looks captured in the streets of Berlin during Berlin Fashion Week, in exclusive for Fucking Young!
This season, Hugues Fauchard and Rémi Bats return to the essentials, perfecting apparent simplicity and transposing into soft colors and textures the pure lines and minimal cuts that are the foundation of UNIFORME.
For the 2023 Co-Ed Collection, Maison Margiela conceives a multi-layered premise inspired by the procreation of Count and Hen, the fugitive protagonists introduced in its Artisanal 2022 proposal, Cinema Inferno.
“Many people repeat the past. I’m not interested. I prefer evolution.”
Interviews with football player Ansu Fati, designers Marine Serre, Grace Wales Bonner, Anthony Alvarez from Bluemarble and Colm Dillane aka Kidsuper; Singer Tamino and actor Kieron Moore.
