Nike and Fucking Young! celebrate the Air Max Dn8 in Barcelona’s hidden underworld
Hugo Dune
Last night in Barcelona, Nike and Fucking Young! cracked open a portal to a different kind of reality—a clandestine celebration to launch the Air Max Dn8, hidden beneath the surface of the city. Just a stone’s throw from Plaça Espanya, guests were ushered through a low-lit tunnel and into an underground venue with basslines, dim red lights, and the echo of a city’s creative heartbeat. A raw, intimate celebration of movement, style, and community, staged in an underground space that felt like stepping into the future through a dream.
Rika
Soundtracked by the unrelenting sets of Hugo Dune, Rika, and London’s own ballroom trailblazer Jay Jay Revlon, the night refused to settle into anything predictable. Each DJ brought their own pulse to the room, building a layered soundscape that pushed bodies into motion and reminded everyone why the Air Max line has always been about more than just sneakers—it’s about pace, rhythm, evolution.
Jaume Miró
In a surprising twist, the night’s energy slowed mid-evening for an exquisite culinary moment: an eight-bite dinner designed by the ever-inventive Tiberi Club. Served in sleek, minimal trays, each dish paid homage to texture and tempo—unexpected combinations that echoed the layered design of the Dn8 itself. It was a meal that spoke to both the future and the street, plated like performance art, eaten like midnight snacks at the world’s chicest afters. To wash it down, guests sipped custom cocktails crafted with Gin MG, adding a crisp, botanical bite to the night—cooling, vibrant, and perfectly paired with the flow of the room.
Custom Cocktails by Gin MG
Sound took center stage from the jump. Hugo Dune spun with sharp-edged precision, Rika brought high-gloss chaos to the decks, and ballroom icon Jay Jay Revlon lifted the ceiling with a set that was equal parts church and runway. The guest list read like a who’s-who of Barcelona’s emerging and established creative scenes. Artists like Sergio Dosal. Gabriel Vorbon and Nicasio Torres drifted through the space, while singer and rising icon Tkmami (Lola Illescas) arrived alongside her mother, the ever-stylish creative and stylist Ana Murillas. Content creator and athlete Sofi Font with her friend Ariadna Figueras added a splash of Gen Z energy and nice vibes, and underground fixtures like Loli Zazou and Airpods Owner brought the pulse. Singers Sofía Coll, Valentino X, and the magnetic Alú hovered near the decks, trading moves and energy with Afro-futurist musician Wekafore. Dancer and performance artist Candela Capitán charged the room with presence, while stylist Jaume Miró, the actor Panterino, creative director Matiosale, music producer Bexnil, and photographer Berta Pfirsich added their own textures to the night. Fashion designers Victor von Schwarz, Domingo Fernández (of Dominnico), and Gabriel Nogueiras of Rubearth gave the crowd its cutting-edge elegance. Meanwhile, photographer Carlos Pareja was behind the lens, capturing it all—the sweat, the spark, the subcultural collision that turned a sneaker launch into a living archive of Barcelona’s most electrifying now.
Aleix Moyano & Sergio Dosal
Sami Savage & Andrés Schwerer
Sofia Coll
Nicasio Torres
Valentino X
Eric Pérez
Airpods_Owner_2021
Eric Pérez
Carlotta Gartner & Yazmin Escobar
Bexnill, Alú and Airpods_owner_2021
Loli Zazou
Jay Jay Revlon
Hugo Dune
Rika
Sofi Font and Ariadna Figueras
TKmami & Ana Murillas
Jay Jay Revlon
Victor Von Schwarz and Matiosale
Pablo Fernández
Victor von Schwarz, Edu García & Berta Pfirsich
Candela Capitán, Miguel Morillo & Ali Fábrega
Rubén Noguerias. Rubearth
Domingo Rodríguez. Dominnico
Sami Savage & Gabriel Vorbon
Carlotta Gartner & Yazmin Escobar
It was a true collision of scenes—music, movement, fashion, and art—coexisting in one subterranean vortex, making the launch of the Air Max Dn8 feel less like a product drop and more like a beautifully chaotic family reunion of Barcelona’s creative future.
This wasn’t a product drop. It was a subcultural communion. A reminder that style is something you move in, not just wear. That a sneaker can be a statement, but the people wearing them are the ones writing the manifesto.
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