The name of the new clothing line, STUD, refers to an American slang word that means a sexually attractive person. Besides, STUD (from “studying”) is dedicated to studying, exploring yourself and your sexuality. All FROLOV STUD items are identical for both men and women, as is their size chart.
The collection comprises three drops. The first drop is dedicated to shirts. It includes trousers, shirts and even jackets, fully made of shirting fabric. One exception is two models of jeans and shorts where black and white denim fabric is combined with the shirting.
Pre-premiere screening of the video campaign has taken place at the Kyiv International Film Festival Molodist. It was filmed through the brand’s creative director Ivan Frolov’s trip through the United States. As a result of street casting Ivan Frolov met various models in six American states. In conversations and interviews with them the designer has conducted his own research of sexuality and gender identity, which became the basis for the STUD campaign.
Director & DP – Yuriy Dvizhon @dvizhon
Photography – Ivan Frolov @ivfrolov
Creative producer and style – Ivan Frolov @ivfrolov
Screenplay and interview – Ola Zhyzhko @olaazh
Campaign edit – Yura Katynsky @yurakatynsky
Music – Sasha Zlykh, Volodymyr Zabiyaka
Subtitles – Bohdan Zhuk @bohdanzh
Cast:
Julia @dankoiuliia
Noel @actuallynoel
Nash @nashkoshiro
Landria @tsalagifey
Timo @timonunez_official
Malia @_rajeen___
Christopher @christopherkenji
Elizabeth @elizabethmarochok
Continuing themes from the Fall 2021 ‘Welt am Draht’ show, this is a collection of key GmbH items, focusing on the essentials needed while going from work to club, from day to night.
For her SS22 collection “Fichu pour Fichu”, Marine Serre imagined what the future could look like if we were to change our habits and think more deeply about the food we eat, the way we move through life and the clothes we wear.
Always dedicated to the queer arts and culture, constantly seeking to highlight and promote engaging and progressive contemporary art that reflects modern queer culture, The Queer Archive launches its Artshop.
In relation to the concept of “Permanent Metamorphosis” designer Julius Juul constructed the collection with the familiar HELIOT EMIL silhouettes, and continues the constant narrative of exploring a balance between form and function with each garment design.
In a world that is physically over-saturated with choices, Diesel presents a visual store in which the only viable options for the viewer’s day-to-day essentials are DIESEL-made.
“Nosferatu” is a collection of shock and fantasy; colors clash, fabrics vary, and contrast and a ranging set of references are spun into a sinuous web.
With peak wildfire season knocking at our doors, Teddy Fresh collaborated with Smokey Bear to show its support for the Forests with a special capsule collection.
SUNNEI Spring/Summer 2022 collection is the inception of a new energy instilled into the brand by the exponential growth experienced over the past year.
The announcement is a significant blow to the declining fur trade and puts pressure on the few remaining fashion brands that continue to sell fur to follow suit.
With references to racing culture and Turkish rally culture from the 70s and 80s as the starting point, it marks a return to the brand’s cultural roots.
Conan Gray wearing Lacoste and shot by Tommy Dorfman.
In this issue, we explore how we are connected to nature and the intersectionality of social and sustainable issues.
We talk to designer Bethany Williams who believes that social and environmental issues are connected along with
designers Francisco Terra of Neith Nyer, Tom Van der Borght, and actor Archie Renaux. Stylists were encouraged to not only explore conscious designers but to pull from the archives, vintage, and to forget about seasons with editorials.
