The name of the new clothing line, STUD, refers to an American slang word that means a sexually attractive person. Besides, STUD (from “studying”) is dedicated to studying, exploring yourself and your sexuality. All FROLOV STUD items are identical for both men and women, as is their size chart.
The collection comprises three drops. The first drop is dedicated to shirts. It includes trousers, shirts and even jackets, fully made of shirting fabric. One exception is two models of jeans and shorts where black and white denim fabric is combined with the shirting.
Pre-premiere screening of the video campaign has taken place at the Kyiv International Film Festival Molodist. It was filmed through the brand’s creative director Ivan Frolov’s trip through the United States. As a result of street casting Ivan Frolov met various models in six American states. In conversations and interviews with them the designer has conducted his own research of sexuality and gender identity, which became the basis for the STUD campaign.
Director & DP – Yuriy Dvizhon @dvizhon
Photography – Ivan Frolov @ivfrolov
Creative producer and style – Ivan Frolov @ivfrolov
Screenplay and interview – Ola Zhyzhko @olaazh
Campaign edit – Yura Katynsky @yurakatynsky
Music – Sasha Zlykh, Volodymyr Zabiyaka
Subtitles – Bohdan Zhuk @bohdanzh
Cast:
Julia @dankoiuliia
Noel @actuallynoel
Nash @nashkoshiro
Landria @tsalagifey
Timo @timonunez_official
Malia @_rajeen___
Christopher @christopherkenji
Elizabeth @elizabethmarochok
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
