FRNKOW 2025 Campaign
by Adriano Batista
FRNKOW unveiled its 2025 campaign brought to life by Munich-based photographer Eileen Jordan, whose work captures the essence of the collection: a perfect mix of power and softness.
The collection takes inspiration from the clean, precise lines of Bauhaus design and the bold authority of 1980s and 1990s Wall Street fashion. The result is a series of designs that are sharp and structured, yet softened by flowing fabrics and romantic details. The color palette is simple and timeless, built on black, white, gray, and navy, with touches of light blue adding a subtle, calming contrast.
The designs are unisex, blending traditionally feminine and masculine elements in a way that feels natural and modern. The materials used reflect this balance too—sturdy fabrics like wool and cotton are combined with softer textures, creating pieces that are both strong and comfortable.
For the first time, the collection also includes swimwear, expanding the brand’s range of essentials. This addition complements the popular underwear line, offering more options for those who appreciate the blend of sensuality and practicality.
Check out the campaign images below:
Photography: @eileenjordan
Creative Direction: @frank.lin
Light: @benni_herbst
HMU: @Sinnblgi
Models: Antonin Farouk Hofmann & Damien Colart
Models’ Agency: Nest Model Mangement
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