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On the occasion of Pitti Immagine Uomo 90, Pitti Immagine will proudly present Florence Calling: Raf Simons, an event celebrating one of the greatest innovators in contemporary fashion and his return to Florence.

“Florence holds a special place in my heart  as, over the years, I have regularly come back to show my work or to collaborate on ventures that closely mirrored my thoughts about it. I am thrilled to be there again this season to present my S/S 2017 collection as well as a special project we are developing especially for Pitti.” – said Raf Simons

“We are both happy and proud that Raf Simons is coming back to Florence,” says Lapo Cianchi, Pitti Immagine Director of Communications and Events. “He has been a leading figure in some of the best events we have produced during Pitti Immagine Uomo over the years, such as the exhibition “Il Quarto Sesso. Il territorio estremo dell’adolescenza” (2003), which he co-curated with Francesco Bonami; the fashion show, video installation and book produced to celebrate the tenth anniversary of his brand (2005); and the Jil Sander runway show (2010), while he was the Creative Director. We like to believe that Raf Simons considers Florence the ideal context and opportunity for taking stock of his professional and personal projects, and the place to find the energy and inspiration for future endeavors.”

“There is also an even more powerful emotional element, a very personal note”, concludes Cianchi. “I believe that Raf Simons, like no other person in fashion, is able to grasp the restless spirit of youth, its lights and sounds, along with a nostalgia for youth, which is a vital and positive acceptance of maturity. And this is why he succeeds so well in presenting the myth of youth in new forms and ways.”