Fiorucci Fall/Winter 2025
by Gabriel Córdoba Acosta
Francesca Murri – current Creative Director of Fiorucci – is elevating the brand as if there is no tomorrow and proof of this is Beatitudo, the colourful and playful Fall/Winter 2025 collection, recently presented during the last edition of Milan Fashion Week in a space where the set simulated a small beach in Portofino and the chosen music helped the guest to be transported directly to it.
Murri’s new work is both a surreal examination of happiness and freedom and an invitation to reflect on the moments when human beings feel truly at peace, such as the period when youth and maturity merge effortlessly. As a result of this fusion, classic tailoring is combined with futuristic materials such as striped wool, chevron and silk crêpe de Chine in pastel shades with natural high-gloss latex, treated paper, recycled PVC and soft neoprene.
Reinforcing the point that the collection is playful are prints that defy seasonal norms, from Hawaiian flowers and Portofino landscapes to pin-ups on the ski slopes and ethereal Fiorucci angels floating above chiffon clouds with the collection’s title.
Do you accept Fiorucci’s invitation? Come and experience in first person and through its collection the sweetness and emotions that make people feel more alive.
Have a look at the Fall/Winter 2025 collection below:
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