Fendi Spring/Summer 2024 Campaign
by Gabriel Córdoba Acosta
Although it’s still only January, Italian fashion house Fendi is already eager to leave Fall/Winter behind, and that’s why it has already unveiled its Spring/Summer 2024 advertising campaign, starring successful actors Kuanghan Hsu, Jeremy Pope, and Massimiliano Caiazzo, who are also global ambassadors for the Maison’s men’s line and participants of future projects.
In the images and videos that make up the campaign shot by Nico Vascellari, the three stars can be seen wearing the creations designed by Silvia Venturini Fendi, the firm’s director of men’s fashion and artistic director of accessories, from the new S/S collection. The clothes in this proposal are an ode to the Fendi factory, the company’s innovative centre in Capannuccia, located on the outskirts of Florence and dubbed as a reference point for fine leather goods experts and artisans of the future.
Taking advantage of the mention of fine leather goods, all the looks featured in the portfolio are finished with the house’s iconic accessories such as baguette bags, peekaboo, special project items like the Fendi Kengo Kuma and Fendi Chiodo Backpack and messenger, and sunglasses like the new Fendi Lab, available soon.
Check out the Fendi Spring/Summer 2024 campaign below:
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