For Fall 2025, Fear of God has released a short film created in collaboration with the filmmaker Hype Williams. With a soundtrack from Ruff Ryders’ Down Bottom, produced by Swizz Beatz in 1998, the project captures a specific moment where culture, sound, and style meet.
The film features Swizz Beatz, a longtime collaborator of Williams and a member of the Fear of God community. A cast of models wears the Fall 2025 collection, which channels the refined spirit of the nineties. The clothes are defined by the era’s generous proportions and a confident, insouciant ease. This is the same period when Hype Williams released his first feature film and a catalog of music videos that defined the aesthetic of hip-hop. His new work unites both sides of his visual legacy: the crisp, cinematic language of his music videos and the gritty beauty of his features.
Hype Williams describes the collaboration as a merging of two worlds. “What me and Jerry decided was to create this new vibe: Fear of God Essentials meets the Hype Williams aesthetic,” he said. He compares their shared vision, noting that Lorenzo’s taste in clothing is the equivalent of his own taste with cameras.
The result is a reflection of Fear of God Essentials seen through Hype Williams’ iconic lens. It is a celebration of both perspectives, colored by the spirit of the nineties but created for today.
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