Eastpak has introduced its new “Icon Series,” a collection of minimalist bags and suitcases designed to fit seamlessly into urban life. As the boundaries between work, sports, and daily activities continue to blend, having versatile accessories has become essential. The Icon Series offers cool and functional pieces that work for both professional and casual settings.

The collection focuses on practicality without sacrificing style. Inspired by Japanese aesthetics, the designs emphasize elegant minimalism. Eastpak has used its best materials, known for their durability, and paid close attention to utility and detail. Each bag is crafted to be lightweight, easy to carry, and built to last.

The Icon Series includes thoughtful features like pockets designed to hold water bottles and laptops, keeping essentials secure during commutes or daily errands. Light padding adds comfort without making the bags bulky. The design is clean and modern, with square lines giving a fresh, sophisticated update to classic shapes. A monochrome color palette ensures the bags can match any outfit, making them a versatile addition to any wardrobe.

Check out the campaign images below: