Etnia Barcelona present us its new campaign and collection with some special guests. They visited the brothers Stefano and Max of the restaurant Xemei; the architect Benedetta Tagliabue, director of the Enric Miralles studio; illustrator Ricardo Cavolo; jeweler and national craftsmanship award winner Enric Majoral; and music producer Awwz, whose video you can see up here.
Awwz is an emerging project on Barcelona’s electronic scene. Gemma is the name behind this producer who offers up sensitive electronic music based on vaporous textures with slow rhythms and hypnotic melodies. Her discourse mixes casual libido with sensuality and a mimetic interplay of feelings and experiences that makes her musical proposition original and different.
The emergence of Awwz as a producer is preceded by her career as a DJ, which has led her to perform in the principal festivals and clubs in Spain—such the Sónar Festival , SOS Festival, Razzmatazz, Sala Apolo—as well as in Mexico and clubs worldwide.
/
Dj Awwz wears Ferlandina CLGD, from Etnia Barcelona Originals Collection.
Etnia Barcelona is free, human, multi-ethnic but, above all, it is culture. Inspired by cultural movements, they create their story through collaborations with creators from the worlds of art and photography. Because Etnia is passionate about artists and their pieces. The process of transforming raw materials into works of art.
The inspiration for this collection: Barcelona creators.A tour through the creative studios of key figures from different cultural disciplines in Barcelona, people who have made the city their place of residence and source of inspiration.
Enjoy here a selection of our favorites from
the Originals collection by Etnia Barcelona:
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
