Emeerree Wins the Mercedes-Benz Fashion Talent Award
by Adriano Batista
Emeerree, a rising star in the fashion scene, just snagged the prestigious Mercedes-Benz Fashion Talent award at its 22nd edition. Closing the curtain on the 78th Mercedes-Benz Fashion Week Madrid, this competition has been championing emerging talent and shining a spotlight on fresh faces in the national fashion arena for over a decade. Among them is Aarón Moreno, the brains behind the Madrid-based brand.
The jury had some kind words for Emeerree, stating, “Emeerree has a distinct identity. It’s an emerging brand that strikes a remarkable balance between tailoring and runway presence. We foresee a bright future for them and can’t wait to see what else they have in store.”
The winning collection, titled “Reunión” (Reunion), draws inspiration from the concept of family as a metaphor for the group of people closest to the brand. What sets it apart is its fusion of lingerie and corsetry with streetwear.
Emeerree joins the ranks of past Mercedes-Benz Fashion Talent awardees, which include renowned names in the national fashion scene like Pepa Salazar, María Clè Leal, Ernesto Naranjo, JCPajares, 404 Studio, Dominnico, and Rubearth, among others. As part of the prize, designer Aarón Moreno will showcase his collection at Mercedes-Benz Prague Fashion Week.
LUAR Spring/Summer 2024
Dr. Martens x Smiley
actual
Emeerree Wins the Mercedes-Benz Fashion Talent Award
previous
LUAR Spring/Summer 2024
next
Dr. Martens x Smiley
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Pills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Olivier Rousteing, creative director of Balmain, will be honored with the 2025 Couture Council Award for Artistry of Fashion.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.
For its latest collection, Y-3 continues to redefine the intersection of athletic precision and avant-garde design.
This June, Casablanca opens its first flagship store on Paris’s prestigious Rue du Faubourg Saint-Honoré, a full-circle moment for founder Charaf Tajer.
Centered around the H-Street, a sneaker with track and field origins, the collection combines performance heritage with everyday wearability.
For SS25, Ace Nayman dives deep with “Aquaspacer,” a collection that combines underwater mysteries with the electric energy of rave culture.
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
