Edward Cuming‘s Spring/Summer 2025 collection is a testament to the power of unconventional harmony.

Inspired by the vibrant paintings of Taboo! and the conceptual furniture of Roy McMakin, Cuming’s designs blend realism and abstraction seamlessly. The interplay of silky polka dots and baroque floras, denim and opulent jacquards, and slinky linings and color-block knitwear creates a visually arresting assortment where every angle tells an unexpected story.

The collection’s essence of unconventional harmony is brought to life in the campaign captured by Cristina Stolhe. The images feature a blend of human bodies, hair, fabrics, and textures, as well as close-ups and low-angles.

Check it out below: