ECKHAUS LATTA’s Fall/Winter 2025 collection carries a message that feels raw and real. It’s not about pretending or putting on airs. Instead, it’s about honesty, even when it’s uncomfortable. The show draws inspiration from a 1992 article by Rhonda Lieberman called “The Loser Thing,” which talks about artists who struggle, who feel like losers, and who are unafraid to admit it. One artist, Sean Landers, wrote letters to his student-loan officer, pouring his heart out in all caps about his dreams, his debts, and his refusal to give up. It’s a mix of desperation and hope, and it feels deeply human.

Right now, sincerity isn’t trendy. In fashion and beyond, people often hide behind irony or snobbery. But this collection isn’t about that. It’s about cutting through the noise and saying what you mean. It’s about being real, even if it’s messy. It’s not about being sincere for the sake of it—it’s about rejecting pretense and embracing facts. It’s about sanity first. Money, precarity, scarcity—these are things people are thinking about, and this collection doesn’t shy away from that. It asks: Can things still be beautiful in the face of all this? The answer is yes, of course they can. But beauty doesn’t have to be fake or polished. It can be honest.

Check out the collection presented during New York Fashion Week below: