EYTYS’ latest Spring/Summer 2024 campaign arrives like a refreshing breeze, urging us to embrace the leisurely pace of vacation life. The campaign is a picturesque journey to Southern Italy, where the charm of old, weathered buildings and the serene beauty of the Mediterranean invite you to bask in the warmth of the sun.

The essence of the Italian “Dolce Far Niente” – the sweetness of doing nothing – is at the heart of this campaign. It’s a celebration of leisure, an invitation to slow down and savor the moments that life offers. EYTYS captures this philosophy beautifully, presenting a world where time pauses, allowing us to appreciate the simple joys of existence.

Check out below the campaign shot by Paolo Zerbini:



Available in EYTYS stores, on their official website EYTYS.com, and at select retailers across the globe.