Discover the evocative portraits of LAG WORLD and Martin Gatti
by Gabriel Córdoba Acosta
Fashion and photography are undoubtedly the two most closely linked artistic disciplines. Throughout their history, this has been proven by the fact that they have sometimes become inseparable and have even ended up being one. The Italian jewellery brand LAG WORLD – founded and creatively directed by Luigi Antonio Giaretti – is well aware of this, and in addition to its usual collection launches, it wanted to shoot special content with the internationally renowned Spanish photographer Martin Gatti.
The content in question consists of a series of evocative black-and-white portraits, featuring various models with their torsos uncovered and wearing just the brand’s jewellery and jeans. What is particularly striking about the images, with the permission of the pieces, is the elimination of all forms of artifice and the lack of scenography, giving a sense of absolute emptiness through the white background.
Martin Gatti’s series with LAG WORLD is not only a visual experience, but an ethical commitment, an act of collective vulnerability and affirmation of presence. In this collaboration, Gatti’s evocative portraits highlight the profound beauty and complexity of humanity while reinforcing LAG WORLD’s commitment to showcasing the strength, uniqueness, and elegance of the people who inspire his creations.
Check out the images shot by Martin Gatti below:
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