Dior Men Summer 2024
by Anna Barr
British designer Kim Jones marked his fifth anniversary as Dior’s menswear creative director with a look at the house’s heritage and future. Staged in a futuristic box at the École Militaire lights dimmed as squares were illuminated as models ascended in their full looks for the season that caught the audience by surprise. After 75 years, the historic house still pushes the buttons.
Past house motifs referenced Yves Saint Laurent, Gianfranco Ferré, and Marc Bohan, and the signature they have left at Dior creating a dialogue between heritage and reinvention. Jones simultaneously embraces tradition and subversion for grandma chic look full of tweeds including sporty renditions, embroidery, and cannage for spring that we rarely find in menswear. If you have ladies who lunch, we are getting bros that bunch vibes imbued with a playful sense of modernity, practicality, and ease.
Sandals and socks, chunky loafers were in abundance as were a multiplicity of bags of varied shapes, colors, and textures ranging from the extravagant to the sober while at times the accessories felt as if we were looking through a kaleidoscope time capsule of Dior designs. With detail to tailoring and relaxed elegance, Jones is sure to have an influence on the history of the house like those that stood before him. Before taking his bow, models returned to their squares descending and ascending once again.
Check out the collection below:
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