Kim Jones, the artistic director of Dior Men, has marked her fifth anniversary at the helm of the prestigious fashion house with a stunning Summer 2024 collection that showcases his personal inspirations as well as the legacy of his predecessors. The collection, which was presented in a spectacular show featuring a garden of “flower men”, blends masculine elegance and Haute Couture spirit in a harmonious and innovative way.
The photographs of Rafael Pavarotti capture the essence of the collection, which is inspired by the colors and shapes of nature. The images portray a dreamy and ethereal atmosphere, with vivid hues of blue, green, yellow, orange and pink, creating a contrast between simplicity and extravagance. The collection also pays homage to the iconic codes of Dior and modernity, from the new look silhouette to the new wave attitude.
The art of tailoring is at the core of the collection, which features tweed, a fabric that was favored by Monsieur Dior himself, on jackets, shirts and trousers. The cannage motif, a signature of the house, is also present on bags, such as the Dior Charm, and on quilted leather shoes, such as the Dior Buffalo loafers.
Fusing heritage and precision, the unveiled collection consists of 13 pieces, through which the spirit of racing, a central theme in the brand’s DNA, is channelled.
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Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
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