Diet Coke by Jean-Paul Gaultier
by Adriano Batista
Fashion designer Jean Paul Gaultier gives Diet Coke a makeover. The French haute couture designer has created a new limited edition collection of Diet Coke bottles entitled “Night & Day” that pays homage to Gaultier’s infamous designs.
“The, ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.
The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.”
The ‘Night & Day’ bottles are available across nine countries in Europe from April 2012. To complete the collection, a third limited-edition bottle will be launched later in the year. The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles, the ‘Tattoo’ design will be a must for fashionistas – but you’ll have to wait until later in the year to complete the collection.
Gaultier joins the ranks of other fashion designers who have renewed the Diet Coke bottle, including Karl Lagerfeld, Matthew Williamson and Roberto Cavalli.
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