Glenn Martens delves into Diesel‘s archives, exploring past and present. Diesel x Diesel was born out of Renzo Rosso’s desire to reintroduce timeless icons in the modern-day. The capsule takes on a distinctly North American aesthetic, with a deep look back at all the memorable research trips that Renzo and his multicultural design team did back in the late ‘80s. Inspiration cues go back to college apparel, Route 66, and the essential Diesel identifier of workwear.

“When I arrived at Diesel, its founder Renzo Rosso was working on a unique, temporal take on fashion collaboration: past Diesel and present Diesel. He was studying how to fuse the label & heritage within the context, and outlook, of the year 2021. Then and now, together. I thought, what better a place to begin? I embraced this vision and I am proud to have worked alongside him in amplifying what you see here, today. In some ways, it symbolizes the passing of the proverbial baton; we are celebrating Diesel’s background as we steer into a new era, and I am excited about the direction in which we are heading.” – Glenn Martens

To accompany this collection, Gleen presents a new campaign titled “Fake Smiles”. Channeling Diesel’s “For Successful Living” mantra, “Fake Smiles” is about a constant pursuit of happiness. The campaign’s images feature subjects in daily mundane scenarios, all masked with extra-joyful expressions, creating surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection.

Take a look at the full collection below: