“The greatest threat to our planet is the belief that someone else will save it.” – Robert Swan, author

Instead, Diesel takes the responsibility, the onus, the honor of contributing to the protection of the planet that hosts us.

It does this through a complex and simple, powerful and visionary project. As part of DIESEL For Responsible Living strategy, the Group directed by Renzo Rosso launches DIESEL UPCYCLING FOR: a new series of collections that respond to the needs for more environmentally friendly practices in the fashion system.

The first capsule presented on February 22, during the Milan Fashion Week. Each collection will be entrusted to different designers from time to time. The aim is to show how upcycling can be interpreted through creativity by exploring its infinite facets.


Made in collaboration with the historical partner 55DSL, the first collection is a sui generis reinterpretation of iconic garments (mainly the classic brand denim). The idea was to create a colorful and sporty aesthetic of course. Rare elements, archival pieces and prototypes have been redesigned to create a limited edition product completely reinvented.

DIESEL UPCYCLING FOR 55DSL uses bold colors, tie-dye treatments, mineral colourings, mixed materials and overlapping logos to push a fresh and bright summer line of only 5055 pieces.

Transparency is the key to this capsule. That’s why each piece of DIESEL UPCYCLING FOR 55DSL has a QR code that can be scanned, directing the costumers to a home page that will describe the manufacture of the garment and all the processes of making it.

The “final” goal is to represent an alternative, defend the planet, celebrate individuality and promote integrity.