Diesel Social Kitchen
by Adriano Batista
Scavolini signs a new kitchen collection in collaboration with Successful Living from Diesel: an extremely modern kitchen project which at the same time is characterized by a vintage spirit – that is reflected in materials, treatments and finishes – that has been in Diesel’s DNA all along. Diesel Social Kitchen is the extension of Diesel’s philosophy applied to home collection, defined as “premium Casual Living”, where the energy of a party enters into the kitchen. The result: an environment that matches modernity and comfort and marries the kitchen laboratory to the space to entertain friends.
“We wanted to take to the field with a global project that would drive an opening towards new publics, particularly abroad. The internationalisation of our brand is increasingly taking a route through unique projects, able to reinterpret the very concept of the kitchen environment. Fashion is, together with design, the maximum expression of “Made in Italy”, a value on which we have always built our success: the association of these two parallel worlds was therefore immediate. Thus we have given rise to a synergy between two spokesmen of Italian style worldwide, as indeed are Scavolini and Diesel. The meeting with the relaxed, eclectic mark of Diesel has given rise to the more transgressive side of our brand.” – Valter Scavolini, Scavolini’s chairman
“I and my team chose to bring our culture and lifestyle to this collaboration, our love for things that have been experienced and interpreted with a soul; we have therefore developed different materials, new, yet “lived-in”, with shades of colour and hues never before used, and all this with the experience, technology and know-how of the wonderful brand that is Scavolini: we have created a revolutionary product in an unprecedented sector first”. – Renzo Rosso, Chairman and founder of Diesel
i-D Magazine Summer 2012 cover
Leopold Pesch by Stefan Giftthaler
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