DIESEL RED TAG x READYMADE launches at Paris Fashion Week
by Adriano Batista

“Fashion may contribute to the destruction of the environment. In consideration of the global environment and sustainable practices, I produced a collection with DIESEL from a mountain of old denim pieces,” says Yuta Hosokawa.
READYMADE marks the fifth activation for DIESEL RED TAG (previous partners include Shayne Oliver of Hood By Air, Glenn Martens of Y/Project, Gosha Rubchinskiy of GR-Uniforma and, most recently, Samuel Ross of A-COLD-WALL*).
Hosokawa’s READYMADE was founded in 2013, and has become an innovative, globally renowned label for its use of vintage military tent and duffle bag fabrics.
Hosokawa reimagines these textiles into one-of-a-kind outerwear pieces and accessories with the aim of demonstrating how something militaristic can be transformed into a high-fashion item. READYMADE exclusively uses vintage or dead-stock cotton, and are often stenciled with the names and identification numbers of the original owners. This further ensures that no two pieces are the same.
For DIESEL RED TAG, Yuta Hosokawa has created a six-piece unisex collection that is limited to 250 pieces handmade by the designer himself. Every garment—including an intricately patched-together Western collar jacket, a utility jacket, a duffel bag, a baseball cap and two pairs of jeans (one with a tapered leg for women, one wide-legged for men)—is made of recycled denim. The vintage cloth has been reworked and reproduced into entirely new pieces.







The DIESEL RED TAG X READYMADE project will be officially presented today, September 26, during Paris Fashion Week. The pieces will hit stores on January 2020 and will be distributed through a network of select retailers curated by Tomorrow, the business accelerator and partner with Diesel on the RED TAG project, and in selected Diesel flagship stores in Japan.
Post Malone + Arnette
Introducing PONDER.ER
actual
DIESEL RED TAG x READYMADE launches at Paris Fashion Week
previous
Post Malone + Arnette
next
Introducing PONDER.ER
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
Reebok and multitalented artist Tobe Nwigwe are back with the second chapter of their collaborative “Reebok x Chukwu” partnership.
Rihanna’s FENTY x PUMA collaboration returns with a fresh take on football-inspired fashion.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.