Diesel Fall/Winter 2014 Campaign Preview
by Adriano Batista
From Titian and Tiepolo to Avedon and Arbus, a wealth of visual images is remembered and reimagined by Nick Knight and Nicola Formichetti to complete Diesel’s latest advertising campaign. Marking the beginning of a new era for Diesel and featuring Formichetti’s foundational collection for the brand, the ‘Neo-neoclassic campaign’ is a pop amalgam of the classical, the digital and the real.
“We were looking at many of the great images, from fashion advertising to fine art, that have shaped our way of looking at things. We wanted to bring them together – pop Picasso-style! – through the use of the digital medium. In many ways it was looking at the ‘great group shots’ through history, from Michelangelo to Avedon. Now the Diesel Reboot is complete, this is the foundation of the new vision for Diesel. And with new beginnings there is always a certain looking back to look forward, here it appears as a sort of ‘Neo- neoclassicism’ in the campaign.” – said Nicola Formichetti, Artistic Director of Diesel
“There is a deliberate attempt to look at Italian art throughout the centuries, right back to the Renaissance. It was an idea to bring together great moments in visual culture that we liked. I think what is interesting, while referring to these great moments, is that Nicola is also bringing his ‘glitching’ community; that sense of something global and new. It’s the juxtaposition of the two, of the classical and digital that makes them both feel stronger.” said Nick Knight
www.diesel.com
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