You may have heard of the term “Wardrobing.” The word is used for the act of buying an outfit, wearing it and returning it after. A lot of people do it—it’s a rising trend, and most fashion brands struggle with how to handle it. Not DIESEL though, which introduces its new Fall campaign, aptly called “Enjoy Before Returning”: a playful, nonconformist stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process?
#EnjoyBeforeReturning
Pictures by Marc Medina. Courtesy by DIESEL
Video by Miguel Morillo for FUCKING YOUNG!
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
Issue #23 Games will see designer discussions with Dsquared2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.