Diesel and Tom of Finland Foundation Celebrate Queer Joy in New Pride Collection
by Adriano Batista
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you. The collaboration highlights the erotic art of Tom of Finland, a pioneer in queer art, and mixes it with Diesel’s rebellious spirit.
The collection is a tribute to LGBTQIA+ culture. Each piece carries the energy of Tom of Finland’s iconic work, celebrating desire, strength, and joy. Alongside the artist’s drawings, the capsule features real, happy moments from the Foundation’s events, showing the community’s vibrancy.
For over 40 years, the Tom of Finland Foundation has protected queer art and artists. Diesel’s partnership keeps that mission alive, turning fashion into a statement of pride. It’s loud, it’s sexy, and it’s a reminder: queer expression matters.
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Diesel and Tom of Finland Foundation Celebrate Queer Joy in New Pride Collection
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