For make-up brand Dermablend Professional latest campaign Rico Genest is stripped of his all-over body tattoo to prove the coverage of its concealer. It took three makeup artists for the one day shoot to cover Rico. The video was shot in one take with only one opportunity for Rico to reveal his true face.

During the transformation approximately 4 tubes of Dermablend Leg and Body Cover were used along with Leg and Body Tattoo Primer and Original Loose Setting Powder. During the shoot, Rico shared stories about his new fame and being asked to appear at children’s birthday parties.