Demna Takes the Helm at Gucci
by Adriano Batista
Demna, who has led Balenciaga as Artistic Director since 2015, will take on the same role at Gucci starting in early July 2025. This announcement from Kering and Gucci marks a new phase for the brand, as it looks to refresh its creative direction and maintain its position in the ever-changing world of fashion.
At Balenciaga, (like it or not) Demna has made a significant impact over the past decade, reshaping modern luxury with his distinct approach and understanding of contemporary culture. His ability to balance a brand’s heritage with a modern perspective has earned him widespread recognition. Now, Gucci is turning to him to bring his vision and experience to their team.
François-Henri Pinault, Chairman and CEO of Kering, expressed confidence in Demna’s abilities, stating, “Demna’s creative power is exactly what Gucci needs.” Pinault acknowledged Demna’s contributions to Balenciaga and the broader fashion industry, while looking forward to what he will achieve at Gucci.
Francesca Bellettini, Kering’s Deputy General Manager in charge of Brand Development, emphasized Demna’s understanding of today’s culture and his experience in creating forward-thinking projects. “His appointment is the perfect catalyst to reignite Gucci’s creative energy,” she said. Bellettini also highlighted the potential of the collaboration between Demna and Gucci’s CEO, Stefano Cantino, as they work together to guide the brand into a new phase.
Cantino himself has long appreciated Demna’s work. “I’ve always admired his creative approach—it’s unique and powerful,” he said. Cantino believes Demna’s ability to honor a brand’s legacy while bringing a modern sensibility will be key to Gucci’s future. With the brand’s foundations already strong, Cantino sees Demna as the right person to lead Gucci forward.
For Demna, joining Gucci is a meaningful opportunity. “It’s an honor to contribute to a House I deeply respect and have long admired,” he said. He looks forward to working with Cantino and the Gucci team to write a new chapter in the brand’s story.
The next phase for Gucci is about to unfold, and it promises to be an interesting journey.
Bárbara Atanásio FW25 Backstage!
RHUDE Fall/Winter 2025
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
Maison Valentino has unveiled its latest campaign for Chinese Valentine’s Day, falling on August 29 this year.
Photographer Manuel Cardozo was on the ground, snapping exclusive shots of the looks, the vibes, and the unstoppable energy of WHOLE 2025.
Designed in Venice Beach by Eli Russell Linnetz, the ERL Flip Flop combines technical precision with the brand’s signature laid-back audacity.
From hypnotic sex club dancefloors to melancholic club bangers, flirty800 (aka Harley) isn’t just spinning tracks, he’s warping realities.
This season, the brand looks back to its roots, drawing inspiration from the Palais-Royal, home to its first café.
Nothing has entered the over-ear headphone space with Headphone (1), a pair designed to catch the eye and satisfy the ears.
Simone Baggio and Luca Borsi photographed by Fabrizio Martelli and styled by Giorgia Devalle, in exclusive for Fucking Young! Online.
We just got back from our first Yaga Gathering off the map, deep in the Dzukija forests in Lithuania. We were greeted with heavy rains and friendly people, who told us this was a magical healing forest,… »
For its Summer 2025 campaign, GUESS JEANS taps Hawaiian model-actor-skater Evan Mock and LA creative Alana Champion to channel the effortless cool of its most iconic ads.
New Era has reworked its classic 9FORTY cap for 2025, introducing the M-Crown, a sleeker, more structured take on the streetwear staple.
