David Beckham for H&M New Campaign
by Adriano B.
David Beckham is celebrating the success of his bodywear collection for H&M with a new campaign, focusing on the form and fit of the underwear classics that make up his bodywear range. The powerful new images were shot in Los Angeles by photographer Alasdair McLellan, with David photographed against a black background to show him and the bodywear in stark relief. As David constantly likes to experiment with his look, he unveils a new style for this new H&M campaign.
“I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!” says David Beckham.
David Beckham Bodywear is an exclusive, long-term collaboration with H&M, which has become an instant global success following its launch in February 2012. The collection, which remains permanently in-store and online, focuses on a set of core products designed by David Beckham and his team, with special attention paid to the comfort and fit of each garment, from briefs and trunks to undershirts, T-shirts, Henleys and long johns. The collection stays constant around these pieces, creating a bodywear range of new classics that has already become an essential part of many men’s wardrobes. And in November, as the holiday season approaches, some new pieces that will make the perfect winter gift will be added.
The David Beckham Bodywear collection is available at around 1,800 H&M stores in 44 countries worldwide, as well as online.
Ports 1961 Fall/Winter 2012 Campaign
Tommy Hilfiger: Join THE HILFIGERS él primō equestrian clüb
The collection is influenced by the idea of a ballet performance, a chilly summer in Oregon, and the ups and downs of love.
Bielo introduced their latest collection at 080 Barcelona Fashion, and it’s all about relaxation.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
Alexandre Dary at Metropolitan Models photographed by Georges Dobrev and styled by Mariam Mikadze, in exclusive for Fucking Young! Online.
The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
The event will take place at Factory Tbilisi, a venue that’s becoming a new cultural landmark.
“SYSTEMATIC DISRUPTION” is a call to think about how reality keeps evolving in our digital world.
Domingo Rodríguez Lázaro has crafted this collection with a nod to the marine world.
This drop redefines urban fashion, blending the freedom of movement with a bold fashion statement.
SSSTUFFF’s identity is ever-evolving, mirroring the dynamic nature of its innovative designs.
Wurm’s sculpture is inspired by two of Lanvin’s popular items—the Pencil Cat Bag and the Cash sneaker.
KITH owner Ronnie Fieg collaborates for the first time with eyewear brand Oakley to design a collection.
Velásquez’s “ABSTRACT” collection, unveiled at 080 Barcelona Fashion, is a profound expression of the designer’s commitment to personal space and cultural identity.
Justicia’s designs are a creative response to the randomness and chaos of the universe.
Spanish label Free Form Style is all about comfort without sacrificing style, and they’ve got their own unique flair while keeping up with the latest trends.
We caught up with PZ in Paris before her PZWORLD PROPERTES OPEN HOUSE.
Directed by Miguel Morillo and brought to life by THE MOVEMENT (LANDIA), this documentary captures a four-year saga of transformation and discovery.
KENZO, under the creative direction of Nigo, unveiled its second collaborative collection with visual artist VERDY for Spring/Summer 2024.
Italian luxury brand Moncler will carry out an activation at Milan’s iconic railway station.
In a world where fashion often fades into the background noise of daily life, MARTIN ACROSS’s collection stands as a reminder that within the ordinary lies the power to craft the extraordinary
K-pop star TAEYONG, the face of the campaign, embodies the laid-back, creative vibe of Ibiza.
In the heart of Milan’s fashion district, Gucci’s Via Montenapoleone flagship store transforms into a temporal bridge connecting past and present.
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveils its Fall/Winter 2024 campaign.
KITH and Columbia present an outdoor collection of clothing, accessories, and footwear.
Eastpak and Smiley®, have once again come together to shine a light of positivity.
Misato Kindness, the creative studio behind the exhibition, has brought together a diverse group of artists.
Casil captured by the lens of Jiajie Lyu, in exclusive for Fucking Young! Online.
Join us as we explore the quiet intimacy of ‘Efforts Of Love’ allowing Joey’s musical and vocal nuances to shine through.
LOEWE Paula’s Ibiza 2024 is a celebration of summer’s boundless spirit, a canvas for self-expression, and a commitment to the art of living well.