David Beckham is celebrating the success of his bodywear collection for H&M with a new campaign, focusing on the form and fit of the underwear classics that make up his bodywear range. The powerful new images were shot in Los Angeles by photographer Alasdair McLellan, with David photographed against a black background to show him and the bodywear in stark relief. As David constantly likes to experiment with his look, he unveils a new style for this new H&M campaign.

“I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also wearability and fit. I love the range and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!” says David Beckham.

David Beckham Bodywear is an exclusive, long-term collaboration with H&M, which has become an instant global success following its launch in February 2012. The collection, which remains permanently in-store and online, focuses on a set of core products designed by David Beckham and his team, with special attention paid to the comfort and fit of each garment, from briefs and trunks to undershirts, T-shirts, Henleys and long johns. The collection stays constant around these pieces, creating a bodywear range of new classics that has already become an essential part of many men’s wardrobes. And in November, as the holiday season approaches, some new pieces that will make the perfect winter gift will be added.

The David Beckham Bodywear collection is available at around 1,800 H&M stores in 44 countries worldwide, as well as online.