Daniel Fletcher Appointed Creative Director of MITHRIDATE
by Adriano Batista
Chinese luxury fashion house MITHRIDATE has appointed British designer Daniel Fletcher as their new Creative Director. This exciting move signals a global direction for the brand. Fletcher will oversee all aspects of design, from clothing and accessories to the overall brand aesthetic.
The appointment reflects MITHRIDATE’s ambition to expand its global reach while maintaining its focus on high-quality craftsmanship. Fletcher will bring his unique perspective, blending British heritage with the exceptional craftsmanship available in China.
The brand also introduced a new logo, inspired by ancient remedies and classic British design elements. This rebranding reflects MITHRIDATE’s commitment to its heritage while embracing a contemporary vision.
Both Fletcher and MITHRIDATE CEO Tina Jiang expressed their enthusiasm for this new chapter. Fletcher emphasized his desire to create a unique identity for the brand, drawing inspiration from both his British background and the exceptional craftsmanship available in China.
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Daniel Fletcher Appointed Creative Director of MITHRIDATE
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