Courrèges Fall/Winter 2024 Campaign
by Adriano Batista
Courrèges, under the creative direction of Nicolas Di Felice, has unveiled its Fall/Winter 2024 campaign, a visual exploration of geometry and illusion. Shot by photographer Mark Borthwick, the campaign expands upon the geometric codes that have become synonymous with the brand.
At the heart of the collection is the “Carré Magique,” a trompe-l’oeil concept that manifests as monumental cubes. Models daringly recline on these cubes, mirroring improvised portraits on the opposite frame of each diptych. The set, designed in collaboration with Rémy Brière, is a minimalist surrealist landscape that engages the scale and dimensions of the image. By injecting 2D-seeming architecture into infinite white space, the campaign creates a graphic epilogue to the SS24 collages.
Ayo Hassan fronts the menswear campaign. Check it out below:
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