We don’t know what will happen but we know when.
From 11 to 14 June, we will meet in Florence ready to click the SPECIAL CLICK of Pitti Immagine Uomo.
The 96th edition of the famous event dedicated to the man is (will be) a discreet homage to itself: to the energy, to the research, to the melting-pot that every six months make us return to the The House of Medici city. The theme – The Pitti Special Click, precisely – summarizes the energy that circulates in the imposing Fortezza da Basso (the heart of the event) and that season after season is channeled into different paths: always new, sometimes unexpected.
We don’t know what will happen but we know what we will see, at least formally.
Below a list, more or less complete, of the main events, the most awaited shows, the sections to watch … CLICK (and read)!
Salvatore Ferragamo
Salvatore Ferragamo chooses Florence and Pitti Uomo as the ideal stage to debut the new Spring-Summer 2020 Menswear collection.
The house will present a special fashion show on Tuesday 11 June, in the magnificent setting of Piazza della Signoria.
Unifying the worlds of menswear and womenswear for several seasons, the Florentine brand continues to evolve the fashion show experience, showcasing a unique menswear collection during the pinnacle of the men’s fashion, Pitti Immagine Uomo. Under the creative direction of Paul Andrew, the show will focus on the evolution of Ferragamo menswear with highly innovative content and well-defined style, characterised by a fresh luxury identity.
Marco De Vincenzo
For this edition, Marco De Vincenzo comes back to Pitti Uomo as the Pitti Italics Special Event.
Recognized as one of the most innovative voices on the fashion scene, the designer will launch his first menswear collection. The Marco De Vincenzo SS2020 men’s collection will be presented with a fashion show scheduled on 12 June at 10.00am at the Tepidarium del Roster.
The special event is organized in collaboration with the Camera Nazionale della Moda Italiana [The National Chamber for Italian Fashion].
PRONOUNCE
The Guest Nation China project (below) culminates with the fashion show of the Chinese duo PRONOUNCE, the experimental fashion brand established by Yushan Li and Jun Zhou who, on Wednesday 12 at 5.00 p.m. in the Dogana, will be launching the SS 2020 collection “A Fresh Dig” on the catwalk, along with reinterpretations of Converse Jack Purcell shoes.
GIVENCHY
Givenchy will be the Guest Designer at Pitti Immagine Uomo 96.
Clare Waight Keller – the British designer and artistic director of the LVMH group Maison since the 2017 spring – will present the new menswear collection from the brand that is an icon of the French elegance with a special event scheduled on June, 12.
MSGM
MSGM, the brand founded in 2009 by Massimo Giorgetti returns to Florence as Pitti Special Anniversary to celebrate its first ten years. On Thursday, 13 at 10.00am at the Mandela Forum, a fashion show will be staged to present the MSGM 2020 Spring-Summer collection.
Even this special event is organized in collaboration with the Camera Nazionale della Moda Italiana [The National Chamber for Italian Fashion].
S.R. STUDIO. LA. CA.
Sterling Ruby is the second Special Gues tat Pitti Immagine Uomo no. 96. The American artist, famous for the multifaceted nature of his work that spans painting, ceramics, collage, video and photography, sculpture and installations, as well as textiles and garments, will present the first collection by the S.R. STUDIO. LA. CA. brand with a special event scheduled on June, 13 at Le Pagliere at 6.00pm.
GUEST NATION CHINA
The most promising names on the new creative Chinese scene will be the protagonists in Florence with the GUESTNATION special project, promoted by the Fondazione Pitti Immagine Discovery, in collaboration with Shanghai Fashion Week.
10 designers will be the protagonists selected to introduce their collections with a showcase at the Fortezza da Basso – in the location of the Grotte, accompanied by a series of events and special projects.
GUEST NATION CHINA, a project curated by Labelhood, the fashion incubator of emerging designers and one of the most innovative retailers in China, and organized in collaboration with V/Collective, is powered by TMALL, and supported by Converse, Florentia Village, GXG, Huili, Hong Mian, Neos (sponsor).
The leading names of GUEST NATION CHINA are:
8ON8, DANSHAN, FFIXXED STUDIOS, PERCY LAU, PRIVATE POLICY, PRONOUNCE, SAMUEL Guì YANG, THE FLOCKS, STAFFONLY and untitlab®.
CLOSED AND SOCIÉTÉ ANONYME
The Florentine concept store Société Anonyme meets the Closed brand. The two labels with a uniquely creative DNA join forces to create a streetwear-inspired denim collection, and this special collaboration will be presented and celebrated at a launch party on Tuesday, 11 at the Société Anonyme store.
A|X – Armani Exchange
The Armani Exchange line debuts at Pitti Uomo with a special event on Wednesday, 12.
“In 1991, I had an idea and I called it A|X. Looking at the reality of streetwear, before it became just another fad, I created metropolitan garments that were functional and affordable for younger generations or for individuals with a young mindset. The same spirit continues to this day in garments and accessories that accelerate towards an urban rhythm, while maintaining the quintessence of effortlessness and the dynamic attitude present in Giorgio Armani’s DNA”. – Giorgio Armani
UNEXPECTED PUCCI
The Florentine Maison presents Unexpected Pucci, a book that goes beyond fashion to introduce Emilio Pucci’s world. Published by Rizzoli New York and written by Laudomia Pucci, the new publication reveals all of the most important interior design and artistic projects conceived by Pucci, yesterday and today. The presentation will be held from 12 to 14 June at Palazzo Pucci, in via dei Pucci 6.
IF I COULD, UNLESS WE.’
A NIGHTWALK THROUGH MANIFATTURA TABACCHI
On the occasion of Pitti Uomo, a night walk through the Manifattura Tabacchi curated by Linda Loppa: the protagonists are seven designers/artists – Bart Hess, Lara Torres, Armando Chant, Moses Hamborg, Bernhard Willhelm, Clemens Thornquist and Senjan Jansen – who are offering an opportunity to share their vision of fashion and more by strolling through the uncontaminated areas of the Manifattura Tabacchi. Preview for press and guests: Monday 10 June (from 9.30 p.m. until 12.00 midnight); open to the public on 11-12-13-14 June from 9.30 p.m. until 12.00 midnight.
TRIBUTE TO KARL LAGERFELD
The brand participation in Pitti Immagine Uomo will include its tribute to the memory of Karl Lagerfeld, by celebrating his immense legacy of creativity as an icon in the world of fashion. Shown off, the SS 2020 collections of menswear, womenswear, footwear, eyewear, denim, and beachwear. All of which will be accompanied by a live performance by the London-based artist Endless, the internationally known street artist whose controversial art has made him a star. During the four days of Pitti Uomo, the artist will create a 5×9 meter installation with a portrait of Karl Lagerfeld. The work will be reproduced in a limited edition of 50 T-shirts, which will be exclusively sold during the course of the fair.
TIGER OF SWEDEN. AT THE AIR ART GALLERY,
AN EVENT-SHOW INSPIRED BY THE BOTANIST CARL NILSSON LINNAEUS
The Tiger of Sweden brand, with its creative director Christoffer Lundman, presents the new spring/summer collection inspired by the Swedish botanist and scientist Carl Nilsson Linnaeus, together with an exhibition of works exclusively commissioned for the latest issue of the biennial magazine 1903. The artist George Henry Longley worked on Linneo for this project and the exhibition will feature the works that came out of his research. The exhibition-event Hammarby – a Spring/Summer ´01 collection will be inaugurated at the Aria Art Gallery on Wednesday, 12 at 6.00 p.m. (and can also be visited on Thursday 13).
MARANGONI
On the occasion of this next edition of Pitti Immagine Uomo, Istituto Marangoni Firenze introduces the first Fashion Show by the three-year Fashion Design course. Three years since its opening, the third-year students of the School of Fashion & Art will become the protagonists of the Fashion Show that ends the academic year on Monday, 10 in Via de’ Tornabuoni, the historic and luxurious street located in the cradle of the Renaissance that hosts some of the most prestigious labels worldwide and where the Instituto Marangoni Firenze headquarters. Young designers, coming from all around the world, will accordingly have the privilege of bringing their very best creations to the catwalk in a unique and rich setting once again aimed at highlighting the combined excellence of Istituto Marangoni and the city of Florence.
POLIMODA
Supernature: Polimoda Fashion Show 2019 will be held on June, 11 at 9.30pm at the Manifattura Tabacchi.
The best collections by the Fashion Design students will be presented in front of an expert audience and an unprecedented jury that includes some of the most influential names in the international contemporary scene arriving in Florence from all over the world to discover the emerging fashion future and elect The Best Collection of 2019. Thanks to the partnership with Pitti Immagine, the winner will receive the Pitti Tutoring & Consulting Reward.
ISTITUTO EUROPEO DI DESIGN (IED)
The Istituto Europeo di Design (IED) together with Detox – CID and GreenpeaceItalia will present five eco-friendly collections during this edition. After the launch of The Time is Now! in January 2019, the project has reached the final phase: the collections will be presented on Tuesday, June 11 in the Courtyard areas of the Palazzina Reale in Florence. The work has been brought forward by a group of 15 creatives selected from among the third year IED students of the Fashion Design and Fashion Stylist Courses at the schools in Milan, Rome, Florence, Turin and Como. The group, under the Creative Direction of David Parisi and Alessia Crea, former IED students and co-founders of the Casamadre brand, received guidance during a first creative workshop and then during the phases dedicated to the development and finishing of the garments.
I GO OUT
With I GO OUT the passion for outdoor sports encounters the most advanced fashion research. A rendezvous dedicated to outdoor style in the Sala della Ronda.
UNCONVENTIONAL
UNCONVENTIONAL, the PITTI UOMO project dedicated to the liveliest versions of luxury street style, welcomes an even more innovative brand mix without losing its avant-garde edge. It offers experimental proposals from a unique mix of international names. It showcases exclusive collections for a gender-neutral wardrobe together with crossover projects between premium streetwear and contemporary styles (located in Archivi).
I PLAY
The international DNA for I PLAY, which sits inside the Cavaniglia Pavilion and a series of independent spaces, pushes the envelope when it comes to defining the borders of sportswear. In the forefront, there are styles that creatively link ways of urban life to authentic sportswear outfits.
MY FACTORY
The always creative budding expressions of the urban culture and their connections to technology, music, art and design have found a fertile ground in My Factory. Located in the Lyceum, it is the perfect venue to examine 2.0 youth culture and the liveliest laboratories in the urban and sportswear sector.
URBAN PANORAMA
Urban Panorama gives voice to the brashness of the metropolis and its style. A territory that is open to anyone with a thirst for freedom, it blends biker inspiration and ethnic influences. Denim operates here within its infinite interpretations. The keyword here is overlapping and mixing shapes, materials and styles.
More details at www.pittimmagine.com
