Charles Jeffrey LOVERBOY used his platform during the first Digital London Fashion Week during the weekend to create revenue streams for UK Black Pride and Kaleidoscope Trust. The label’s dual-focused output – a live-streamed virtual talent showcase and a capsule collection launch – support timely causes close to the LOVERBOY community’s heart.

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“SOLASTA showcases creative expressions from London-based, multi-disciplinary Black creatives: Dancer Malik Nashad Sharpe, singer/songwriter Rachel Chinouriri, poet and activist Kai-Isaiah Jamal, commentator and presenter Miss Jason of Jason’s Closet, and fashion designers (and former students of Charles’ via lecturing at The University of Westminster) Halina Edwards and Catherine Hudson. Across the line-up, these individuals generously lend their talents not only to LOVERBOY but to the London Fashion Week platform. SOLASTA takes place in tandem with the launch of a new capsule collection from the label. The 20-piece unisex collection, entitled (Self)Portrait of a LOVERBOY, is comprised of graphic jersey, knitwear, and accessories. The collection will be sold globally in December 2020, and proceeds will be donated to Kaleidoscope Trust.”