Successful American actor Channing Tatum has recently been appointed as the new ambassador for the Eros line of men’s fragrances from the iconic Italian luxury fashion house Versace, creatively directed by Donatella Versace.

As usual, the appointment is accompanied by an advertising campaign and a spot, starring the protagonist of the movie Magic Mike, which serves as the official presentation of his new incorporation to the firm and also the fragrance “Eros Energy” eau de parfum, inspired by the Mediterranean coast and reflecting the freshness that Italian landscapes offer.

Both the Versace team and Tatum are more than happy for the union created, and Donatella has taken the opportunity to praise him with the following words: “Channing Tatum is the perfect embodiment of modern Eros, which celebrates love, power and dedication”.

What do you think of Channing Tatum’s appointment as the new Versace Eros fragrance line ambassador? We think it’s great. If you’re considering getting your hands on the new “Eros Energy” fragance, you should know it’s already available on the firm’s website.

Check out the campaign images below: